Updated: Friday, March 26, 2021 | 2:14 PM PST
The video making app, Triller has reached a (MASSIVE) music licensing agreement with the National Music Publishers Association (NMPA).
In case you didn't know, the publishing house includes most American publishing companies. This is huge news for the direct competitor of Tik Tok because Triller can now use the catalog of many artists in their creative videos.
Earlier in February, the company was stripped down of its creativity with Universal Music Group taking all of its catalog from Triller claiming the company was withholding licensing payments to artists and refusing to negotiate going forward.
This created a bad stigma and was moving the company in the wrong direction. Here's what UMG had to say about it!
“We will not work with platforms that do not value artists. Triller has shamefully withheld payments owed to our artists and refuses to negotiate a license going forward. We have no alternative except to remove our music from Triller, effective immediately”.
Well..... as of now, the social media giant has gotten its affairs in order with the major news this week announcing its deal on social media platforms this Wednesday afternoon.
Triller chairman/co-owner Bobby Sarnevesht spoke with Billboard and shared the following message along with an instagram post on Wednesday, March 24th.
“We are very excited to enter this partnership with the NMPA, which ensures that songwriters are fairly compensated and fully recognized for their work. David Israelite and the National Music Publishing Association team are truly amazing advocates for writers and publishers, and we greatly look forward to working with him and the NMPA membership to demonstrate Triller’s ongoing commitment to supporting writers.”
Triller is definitely making things right, earlier this month the brand also acquired online music platform Verzuz. The sound clash company created by Swizz Beatz and Timbaland has made a huge impact in the entertainment industry during the pandemic. The numbers of the deal haven't been disclosed but what we do know is that the Verzuz creators gave its contributors a portion of their equity stake. This totals all 43 performers who have participated, including John Legend, DMX, Snoop Dogg, and more.