"Ellen Degeneres Show" Lost 1 Million Viewers & Many Sponsors

Updated: Thursday, March 25, 2021 | 7:39 PM PST.

Back in September, Ellen DeGeneres opened the 18th season of her daytime talk show with powerful statements regarding reports about her show being a toxic workplace for employees.

She said,

“As you may have heard this summer, there were allegations of a toxic work environment at our show, and then there was an investigation."
"I learned that things happen here that never should have happened. I take that very seriously. And I want to say, I am so sorry to the people who were affected. I know that I’m in a position of privilege and power. And I realized that with that comes responsibility, and I take responsibility for what happens at my show.”

In July, Buzzfeed reportedly got a inside look into the turmoil with direct communication of the victims in the show.

In the interview with Buzzfeed the former employees stated that they experienced “racism, fear and intimidation” on the program. They also expressed that they were fired after taking time off for medical leave or bereavement. Additionally, a former Black employee said she was the victim of racist comments from staff members.

Since her apology episode the show has been on a steep decline.

Research firm Nelson reports that “Ellen” has lost more than a million viewers since September, averaging 1.5 million viewers over the last six months, down from 2.6 million in the same period last year. The loss of viewers includes a 38 percent decline in her core audience, adult women under 54.

Additionally, “Ellen” brought in $131 million from advertisers, according to the research firm Kantar. That has fallen to $105 million for the same period in 2020-21, a drop of about 20 percent.

With the turn of events that have happened over the last year affecting social justice and protesting, it is not a surprise that this behavior has affected ratings. The backlash and negative trend in ratings goes to show that the actions the company took have tainted its public perception about Ellen and the company.

The TV star and show will have to do more for the public to change their thoughts about the situation....




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